![]() For many users it signified “the internet” as opposed to an application of any kind. As late as 2004 the blue “e” was a standard feature on almost all PC and Mac desktops. Just a few years ago this kind of push was unnecessary. Years of security threats regarding Internet Explorer and innovation by more nimble rivals have given the iconic browser a bad reputation and shrinking market share, both of which Microsoft is now trying to reverse. THE FACT that Microsoft is airing primetime television advertisements to promote its Internet Explorer 8 web browser says more than bragging by its competitors ever could. Microsoft hopes the latest version of its browser will win back market share, writes ADAM MAGUIRE
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